Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and delivery. Most interesting, from a loyalty perspective, is that customer behaviour in all new areas was influenced by how brands responded to new customers either creating or eroding trust.| Loyalty Magazine
a scheme that will only reward its subscribers. An emerging concept of fast-rewards for fast food| Loyalty Magazine
There is definitely something compelling about the marriage of coffee and loyalty. US based Dutch Bros Coffee has exceeded all expectations – including those of its CFO Charles Jemley – by gaining 3.2 million members in its first year. The 538-unit coffee which now dreams of having thousands of branches says the half a million member mark is not unachievable in Q4.| Loyalty Magazine