Leon Liang left a secure corporate career to pursue his passion for wine, a journey that began with blind tasting championships and led to the creation of Sannianjian, a chain of curated wine shops that blend cultural insight with expert selection. Here's the story of Sannianjiang, a haven for China's tight-knit wine community.| Vino Joy News
How has Pudao thrived in a challenging environment, and why is wine education and popularization a key focus of its business? We spoke with Celia Liu, who took over as director of Pudao last year, on the brand's 15-year journey in an evolving market and its vision.| Vino Joy News
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat.| Vino Joy News
