It marks the lowest per-head offering in Xinrongji’s 30-year history — and a sign that even China’s most exclusive restaurants are feeling the pressure as the country’s economy slows and consumer habits shift.| Vino Joy News
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat.| Vino Joy News