Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.| Google Business
The Science of Motivating People to Engage and Buy Online| Comma Consulting
Greg Randall, founder of Comma Consulting, is THE eCommerce Consultant. He has 25 years of experience in (UX) user experience design.World leader in this field.| Comma Consulting
The interaction cost is the sum of efforts — mental and physical — that users must deploy in interacting with a site in order to reach their goals.| Nielsen Norman Group