Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to counter the escalating security concerns, particularly those arising from| InboxJam
To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages? Is it even necessary? Before I answer that, let me backup a minute| InboxJam
As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages| InboxJam