Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users.| Nielsen Norman Group
In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.| Nielsen Norman Group
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.| Nielsen Norman Group
Better to accept a wider margin of error in usability metrics than to spend the entire budget learning too few things with extreme precision.| Nielsen Norman Group
Enhance your judgment and resolve tough design challenges.| Nielsen Norman Group
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.| Nielsen Norman Group
Learn how to use quantitative metrics to benchmark your products and demonstrate return on investment for your design projects.| Nielsen Norman Group
When collecting usability metrics, testing with 20 users typically offers a reasonably tight confidence interval.| Nielsen Norman Group
Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.| Nielsen Norman Group
Measure people's attitudes toward a user interface by a controlled vocabulary test: give users the list of product reaction words and asks them to select those that best describe the design.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group