Marketing Mix Modeling (MMM) has been around since the 1960s, where it was used to correlate spikes and dips in sales to marketing activity. There has been a recent resurgence of interest in marketing mix modeling, as consumers increasingly opt out of digital tracking and digital-first brands mature to offline … Marketing Mix Modeling Software: Build vs Buy Calculator Read More »| Recast
How does Google LightweightMMM work? We break down the core features of Google's open-source media mix modeling package.| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Facebook Robyn is a popular Marketing Mix Modeling tool. It's open-source so anyone can see how it works, but we'll explain the statistics.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. Here's how we validate it.| Recast
Have you ever heard someone use the word "Bayesian", and wondered what that meant, and why it was better? You're in the right place.| Recast
Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges| Google for Developers
Introducing Meridian, Google’s first open source MMM.| Google
