Enhance your Marketing Mix Model's (MMM) trustworthiness: Learn the crucial role of holdout accuracy and backtesting.| Recast
You can boost revenue by scientifically optimizing your marketing spend. What could go wrong? It turns out that many things can.| Recast
Discover the key challenges of in-housing Marketing Mix Modeling. Understand the risks before building your own MMM.| Recast
Discover 10 common pitfalls in building marketing mix models and learn how to avoid them for better decision-making.| Recast
Learn why first-party data is essential for personalization, privacy compliance, and measurement as third-party cookies become obsolete.| Recast