Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...| Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more » The post Detailed Targeting Announcement appeared first on Jon Loomer Digital.| Jon Loomer Digital
“Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more » The post Detailed Targeting Myth appeared first on Jon Loomer Digital.| Jon Loomer Digital
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let's clear it up...| Jon Loomer Digital