As a product manager, one of my favourite ways to prioritise problems to solve for users is to understand their Jobs to be Done (JTBD). The best way to get this data is by having conversations with many users, but this is not always something users have time for. Surveys are a great complimentary method […]| Alan Wright
Buying a house is apparently one of the most stressful things you’ll ever do. You have to make lots of big and expensive decisions. Going through the process for the 3rd time this last few months got me thinking about the cognitive biases involved in the house buying process. Naturally I then started comparing them […]| Alan Wright