The biggest challenge in proving digital marketing ROI is tying social and content efforts to revenue, marketers say. See what they say about KPIs, leads, data & more in this study.| MarketingProfs
The difference between scorecards and dashboards is that scorecards are for tracking progress and dashboards are ideal for day-to-day decisions.| Ironmark
Understanding the Return on Investment (ROI) for your Search Engine Optimization (SEO) efforts will help you focus on search terms that bring you business.| Ironmark
Attribution sounds easy—simply track what’s working and do more of it. But in reality? Most multi-location marketers are flying blind... The post What Multi-Location Marketers Get Wrong About Attribution appeared first on Ironmark.| Ironmark
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