Intro to a New Series I’m 14 years and 4 months into running Barrel, a digital agency that I started with Sei-Wook Kim back in 2006. We’re a team of 30+ full-time employees and dozens of contractors all over the world. We work with a number of brands and organizations to build and optimize their […]| Peter Kang
A professional email inbox that’s been in use for a very long time is an underrated asset. I’ve had my @barrelny.com email for 19+ years. It contains thousands of contacts with people at various points in their careers, some who’ve gone on to found companies or rise up the ranks and become executives. Much like […]| Peter Kang
Exactly a year ago, I wrote about our work around Barrel’s CPG positioning: This past month was filled with various activities that we believe will pay off in the long run. One angle we are pursuing is to position Barrel as an expert firm that helps CPG food and beverage brands get the most out […]| Peter Kang
Agency Journey is a monthly series that details the happenings at my agency Barrel, founded in 2006. I also share what’s happening at our other agency businesses under the Barrel Holdings umbrella. Below are past episodes along with the topics covered in each. Agency Journey Episode 60 (Y19M3), August 2025 Reflecting on 5 Years of […]| Peter Kang