In Part 1 I laid out why philanthropy inspires, and fundraising tires. Fundraising must be done, of course, but there’s something about how it’s been practiced in the past that turns too many people off. It’s been connoted as being all about money, when really it’s all about valued outcomes. These valued outcomes are d…| Clairification
Philanthropy is a mindset. An embracing culture. A noble value. Fundraising is a means towards that end. Servant to philanthropy. Philanthropy, not fundraising. This has been the tag for my business and blog since I began Clairification in 2011. It grew naturally out of my experiences working as a front development director for 30 years.…| Clairification
Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite bos is Daniel Pink’s To Sell is Human. His premise is that we’re all in “sales” on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss…| Clairification