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How do you choose your brands? Is it just because you like the product? The price? The cool jingle in the advert? A lot of psychological processes go into our purchasing decisions. We like to choose brands we trust and feel safe with. We feel this through our experiences with brands which are shaped by| Brand Master Academy - Learn Brand Strategy
2019 Edelman Trust Barometer Special Report reveals that brand trust is now essential buying consideration for most consumers.| Edelman