If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
A Practical Guide with Real-World Cases and Insights from Chinese Marketing Practice By 2025, Douyin (抖音) is no longer just a short-video app. It has become one of the most powerful advertising ecosystems in the world, a hybrid of search, social, entertainment, and commerce. For brands, Douyin represents both the largest opportunity and the toughest […]| Fashion China
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