Content is valuable for every company – the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content marketing manager to oversee strategy and execution, you could end up wasting time, money, and effort. In this article, I’ll cover: What a content manager does The benefits of having […]| Rachel Andrea Go
Knowing how to track the business value of content will help you justify budgets, create content feedback loops, and improve your marketing.| Rachel Andrea Go
Consumer research is critical to making good business decisions and staying competitive. Here are the tools and processes to do it well.| Rachel Andrea Go
I wanted to learn how marketing leaders decide what initiatives to push. Here's how they use data to drive their processes, and the results.| Rachel Andrea Go
Customer retention strategies aren’t a one-time initiative. These initiatives will help nurture loyal customers and build processes.| Rachel Andrea Go
Your customer onboarding is an opportunity to engage users and boost retention. Learn the tools and strategies to create an A+ experience.| Rachel Andrea Go
Learn how to use customer surveys and interviews to understand your target audience better and improve your business strategy.| Rachel Andrea Go
Learn about the value of content repurposing, how it can increase your ROI, and different formats to recreate your best-performing pieces in.| Rachel Andrea Go
Learn how to choose the best brand partnerships for your company, and get a list of various partner marketing activities to participate in.| Rachel Andrea Go
Learn about startup content marketing, how it can fuel your growth, and why you need a content manager to execute it all.| Rachel Andrea Go
After spearheading content-led growth successes, I'm sharing my suite of content creation tools for researching, writing, editing, and sharing| Rachel Andrea Go