Japanese fashion customers are becoming harder to define. They are also spending less. We asked industry insiders to explain how tastes and norms are shifting.| Vogue Business
In four short years, Fetico’s Emi Funayama has brought a new kind of sensuality to the Japanese fashion market, turning £10,000 of savings into a seven-figure business in the process. Here, she lays out how she did it.| Vogue Business