The email subject line is an essential part of your marketing email, as it is one of the first things your subscriber sees in their inbox. Find out how to write catchy subject lines that will make recipients want to discover more and open your email.| Smaily email marketing and automation
FOMO, or the Fear of Missing Out, has transitioned from a social media-driven emotion to a potent tool in email marketing. By tapping into the human desire to be part of exclusive deals and time-sensitive offers, marketers can drive engagement and boost conversions. However, it's essential to use this strategy judiciously, ensuring genuine value to the audience and maintaining trust.| Smaily email marketing and automation
We can think of brand messages as the key that opens our door to customers. Consistency is what keeps them with us. Clients desire continual reliable quality and in the marketing world, we can offer it through our brand messaging. Read more about how to invite more customers in.| Smaily email marketing and automation