Reprint: R1309E Research has established that women decide about consumer purchases differently than men do. But does that hold true in a B2B setting? Senior executives at Deloitte, recognizing that an increasing number of potential clients are women but that executives have honed their skills selling to men, decided to conduct some research on the matter. Interviews with experienced buyers of professional services in 18 large organizations—and observations of meetings with hundreds of pros...| Harvard Business Review
Reprint: R0909D As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job of serving them, a new study by the Boston Consulting Group reveals. BCG surveyed more than 12,000 women from a variety of geographies, income levels, and walks of life about their education, finances, ...| Harvard Business Review
Australia is one of only three countries in the world to ‘break the glass ceiling’ and exceed 30 per cent of women on top-listed company boards without legislated quotas, according to University of Queensland research.| business.uq.edu.au
A detailed B2B buyer behaviour analysis empowering firms to create more inclusive, effective strategies to market to all genders.| Beaton
