Dynamic keyword insertion (DKI) is a feature offered by Google Ads and other ad networks which allows you to customize an ad to a searcher's search query. In this tutorial you'll learn all the ins and outs of dynamic keyword insertion.| WordStream
Save money and improve your performance by avoiding these Google Ads mistakes, from keyword matching to budgeting, ad copy and more!| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
Looking for emotional marketing words? Here are over 273 of them for fear, loyalty, anger, curiosity, and confidence—plus emotional copywriting examples to show you the power of emotive words in advertising!| WordStream
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!| WordStream
How does Google Ads work? Tour this epic infographic of the Google Ads auction and find out how everything works, from keywords to costs.| WordStream
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!| WordStream
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.| WordStream
We’ll help you do everything from account setup and keyword creation to data analysis and reporting across multiple search engines.| LocaliQ
Keyword intent is all about giving searchers what they want. Learn what keyword intent means, the difference between high-intent and low-intent keywords, and why keyword intent matters in marketing.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
Browse the best Google Ads examples around to get ideas for competitive, creative, click-worthy ad copy—with takeaway tips!| WordStream