Clay Shirky and the End of Audience Theory
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
Learn about how moral entrepreneurs exaggerate the threat posed by groups of people and label them as folk devils and create a moral panic.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
Find out more about ideology and how values and beliefs are encoded into media texts with our guide to this semiotic concept.| Media Studies
Find out more about narrative theory with our guides and examples to this key concept in media studies.| Media Studies
With examples and practice questions, our guide to Barthes sign systems, including myth, will help develop your awareness of this key concept.| Media Studies
