What is the difference between a consumer and a fan? Find out in our introduction to fandoms and participatory culture.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies