Clay Shirky and the End of Audience Theory
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Media Effects Theory Practice| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies
