Demographics Definition and Examples | Audience Theory
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
An introduction to how the intersectionality of race, gender and class influences the representation of people and communities in the media.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
An introduction to Liesbet Van Zoonen's influential review of liberal, radical and socialist feminist discourse.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Learn how we use stereotypes to help shape our own identity with our guide to this important social theory.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies
Find out more about ideology and how values and beliefs are encoded into media texts with our guide to this semiotic concept.| Media Studies
With examples and practice questions, our guide to Barthes sign systems, including myth, will help develop your awareness of this key concept.| Media Studies
