Two Step Flow Theory of Communication | Definition and Analysis
A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
An introduction to Liesbet Van Zoonen's influential review of liberal, radical and socialist feminist discourse.| Media Studies
Explore Mulvey's influential film theory which describes how women are reduced to objects for the gaze of the protagonist and male audience.| Media Studies
Explore how gender is determined by society and our performance of those roles with our guide to Judith Butler's "Gender Trouble".| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies
