AdMonsters reached out to LiveIntent's CMO Kerel Cooper to learn what he thinks of the current newsletter surge and what his predictions are for the future.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies and which tactics can be used to avoid disruption.| AdMonsters
Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time.| AdMonsters
