With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough. Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility. Traditional SEO measurements don’t include things like: Zero-click searches. These […]| The HOTH
Unlock Your Brand’s Potential in the New AI Search Era | BrightEdge
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.| SEO Blog by Ahrefs
AI Mode is a new generative AI experiment in Google Search.| Google
Get a free marketing assesement to analyze your SEO, PPC, and online marketing from The HOTH. Uncover competitor tricks and get a full strategy.| The HOTH
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.| Search Engine Land
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