Gillian Dyer and Lines of Appeal
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Explore why advertisers use sophisticated fantasies to attract the consumer's attention in our guide to Dyer's lines of appeal.| Media Studies
Shirky argued audience behaviour has changed from the passive consumption of media texts to a much more interactive experience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
A guide to Stuart Hall's systems of representation and the different approaches to understanding the representation process.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
