How AI is being used to clean ‘dirty’ data| TechRadar
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When it comes to customer data, accuracy isn’t a “nice to have” — it’s the difference between reaching your audience and wasting money. Out-of-date or inaccurate contact data drives up costs, damages customer relationships, and makes your organisation look sloppy. Let’s put it into perspective: last month alone, Royal Mail made 57,442 changes to the [...] The post Why Keeping Contact Data Up to Date Is Business-Critical appeared first on The Software Bureau.| The Software Bureau