Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approac...| emarketingplatform.com
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workf...| emarketingplatform.com
What’s New: Workflow Logs, Insecure URL Check, Conditional Notifications, and More| emarketingplatform.com
The Evolution of Marketing Automation and CRM: From Campaigns to Conversations | emarketingplatform.com
Optimizing Email Campaigns with Behavioral Triggering| emarketingplatform.com