Maximize the impact of PR measurement in 2025 with this step-by-step guide to setting KPIs, proving value, and achieving communications goals.| Michael Brito
Learn how to apply narrative intelligence in brand strategy to detect threats, shape messaging, and drive engagement through cultural relevance.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
Article readership is 2025’s essential metric, shaping how real audiences engage with your brand’s media coverage.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
Effective risk management helps brands anticipate threats, shape narratives, and stay ahead of crises before they escalate. Stay proactive, not reactive.| Michael Brito