How People Search Today: Evolving Search Behaviors (Study)
How are people searching in 2025? Our study reveals shifting search behaviors, AI adoption trends, and platform preferences. See what’s changing.| HigherVisibility
How are people searching in 2025? Our study reveals shifting search behaviors, AI adoption trends, and platform preferences. See what’s changing.| HigherVisibility
Discover the five critical pitfalls of measuring share of media coverage and learn strategic approaches to transform this metric into a valuable business indicator.| Michael Brito
Track brand reputation metrics in generative search with the Model Interpretation Risk Index and reduce the risk of distorted AI-driven narratives.| Michael Brito
BrightEdge report shows AI search variance with engines disagreeing 62% on brand mentions, reshaping visibility, reputation, and PR strategy.| Michael Brito
Media outlets influence AI search just as much as Reddit or Wikipedia. Learn why PR must treat them as a channel in AI optimization.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
