Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement.| Competitive Intelligence Alliance
Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging.| Competitive Intelligence Alliance
In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline.| Competitive Intelligence Alliance