Pay-per-click PPC advertising can be very beneficial for promoting eCommerce stores. It has proven results for maximising leads and increasing revenue. Ideal for targeting high-intent customers, PPC is perfect for the data-driven nature of eCommerce. If you own an eCommerce store and have considered running PPC for eCommerce ads but have no idea where to […]| Castle
Don’t get stung by bad agencies, here are some red flags to look out for to help you avoid making a decision you’ll seriously regret.| Castle
Our digital marketing experts test out the three major AI-powered chatbots - ChatGPT, Bing and Bard - to see which is worth using right now.| Castle
Castle International have helped our long-standing client Swan to successfully launch the world’s first Alexa kettle. Swan are one of the UK’s best-loved and most innovative homewares brand, with a long history of releasing revolutionary appliances – including the very first electric kettle all the way back in 1933. The launch of the Alexa kettle […]| Castle
Two years ago, the digital artist Beeple sold a piece of his work for an eye-watering $69 million. Despite the hefty price tag, the new owner won’t be able to proudly display his purchase above the mantlepiece — or anywhere in the physical realm, for that matter. In fact, the only place they will be […]| Castle
In October 2021, Mark Zuckerberg made a billion-dollar gamble. After months of speculation, he announced that Facebook – the second-largest seller of digital advertising in the world – was now a metaverse company. Suddenly, a word that had been mostly used by sci-fi enthusiasts and ardent technophiles was on everyone’s lips, and major brands the […]| Castle
In this article, we answer the question 'Are Facebook Ads worth it for my business?'.| Castle
Hiring a Google Ads Agency to manage the Google Ads for your business can be a game-changer, helping you to reach high-intent customers easily.| Castle
Everyone's talking about OpenAI's revolutionary new chatbot, but is it really going to transform the way we work?| Castle