Google’s August 2025 spam update is now rolling out and will take a few weeks to complete. This is Google’s first spam update since the December 2024 spam update, which caused widespread volatility. As is tradition with these things, Google made the announcement through the Google Search Central LinkedIn account, saying: “It may take| Safari Digital
Since launching back in 2024, Google has been ramping up the presence of AI Overviews (AIO) at the top of search results. We tried to find some data on the percentage of search queries that trigger an AI Overview to appear in Google, but the reality is that things are changing so quickly that| Safari Digital
The concept of LLMS.txt files is still pretty new. In fact, at the time of writing, it’s merely a proposal – it’s not a mandatory piece of information that’s being recommended by LLMs. In any case, with companies like Yoast now providing a one-step integration, now is a good time to understand the purpose| Safari Digital
Google has announced that the June 2025 Core Algorithm Update is now live and may take up to three weeks to finish rolling out.| Safari Digital
14 essential Google Business Profile statistics that highlight the importance of managing and optimising your Google Business in 2025.| Safari Digital
Google is now rolling out the March 2025 Google Core Algorithm Update. This is the first update of 2025 and will take 2 weeks to compelte.| Safari Digital
Optimising image alt text can help your image appear higher in the image results, but it does not influence how your page ranks in Google.| Safari Digital
As of 17th January 2024 we are noticing lengthy delays on SEO rank tracking tools as a result of Google blocking search result scraping.| Safari Digital
Google has launched the December 2024 Spam Update just one day after the December 2024 Core Update finished rolling out.| Safari Digital