Google’s August 2025 spam update is now rolling out and will take a few weeks to complete. This is Google’s first spam update since the December 2024 spam update, which caused widespread volatility. As is tradition with these things, Google made the announcement through the Google Search Central LinkedIn account, saying: “It may take| Safari Digital
Since launching back in 2024, Google has been ramping up the presence of AI Overviews (AIO) at the top of search results. We tried to find some data on the percentage of search queries that trigger an AI Overview to appear in Google, but the reality is that things are changing so quickly that| Safari Digital
The concept of LLMS.txt files is still pretty new. In fact, at the time of writing, it’s merely a proposal – it’s not a mandatory piece of information that’s being recommended by LLMs. In any case, with companies like Yoast now providing a one-step integration, now is a good time to understand the purpose| Safari Digital
Google has announced that the June 2025 Core Algorithm Update is now live and may take up to three weeks to finish rolling out.| Safari Digital
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