With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.” I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really stems from the ad […]| AdMonsters
Decoder explains digital media and advertising's alphabet soup. These ad tech acronyms and specifications caught the most attention this year.| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
