We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters