In this exclusive and deeply personal interview with Vino Joy News, Don St. Pierre Jr opens up about what motivated his family to buy back ASC Fine Wines, his vision for its future, and why he believes China is uniquely positioned to address many of the challenges facing wine industry.| Vino Joy News
The news marks one of the most high-profile shakeups in China’s wine industry in recent years and reintroduces a pioneering figure at a time when the market is grappling with prolonged decline and in need of fresh leadership and direction.| Vino Joy News
The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels.| Vino Joy News
At a Shanghai ceremony presided over by the city’s mayor, global giants from aerospace to fashion pledged US$3.68 billion to deepen ties with China — and ASC Fine Wines stood out as the only wine company making a bold new bet.| Vino Joy News
China’s leading wine importer ASC Fine Wines has launched a sweeping strategic overhaul, introducing a direct-to-consumer membership club, custom brand solutions, and a dedicated logistics partnership, as the company returns to the control of its founding St. Pierre family following a completed share transfer from Japan’s Suntory Group.| Vino Joy News