Let’s explore what we can do as digital advertisers to stay relevant, while respecting user-privacy and staying compliant with privacy-preserving regulatory bodies.| Plausible Analytics
After being taken down by other browsers like Firefox and Safari, third-party cookies are now being phased out by marketers’ favorite – Google Chrome. Here’s what that means.| Plausible Analytics
In a nutshell, funnel optimization is the constant process of engineering the closest path of similarity between a target audience’s preferred buying journey and the journey (funnel) a business would typically want them to take.| Plausible Analytics
Custom dimensions bridge the gap between the data that a website performance report offers and what you would like to specifically know about your website.| Plausible Analytics
The essentials of cookie consent, legal requirements, and user-friendly strategies to boost opt-in rates while keeping your site GDPR-compliant.| Plausible Analytics
Finding these insights in Google Analytics can be a struggle. Plausible Analytics simplifies this.| Plausible Analytics
An experienced data protection expert and lawyer explains how web analytics can be implemented in accordance with the strict requirements of ePrivacy Directive and the GDPR.| Plausible Analytics
Here’s a look at the meaning of GDPR, how it impacts web analytics and steps you need to take to make Google Analytics GDPR compliant.| Plausible Analytics
Google Analytics is illegal according to the Austrian, French, Italian, Danish, Finnish, Norwegian, Swedish and other European Data Protection Authorities.| Plausible Analytics
Here’s why you should consider Plausible as a simple, lightweight, ethical, open-source and privacy-friendly alternative to Google Analytics.| Plausible Analytics
Plausible provides cookie-less web analytics without collecting personal data and while respecting the privacy of your website visitors.| Plausible Analytics
