When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. In this tutorial, you’ll learn all about the four keyword match types.| WordStream
Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
Learn what PPC is, how Google Ads works, and how to use pay-per-click advertising to grow your business.| WordStream
What goes into a great AdWords text ad? How can you write ad text that drives people to click through and convert? Learn how to optimize your AdWords text ads for better click-through rates and Quality Scores in this lesson from WordStream's PPC University.| WordStream
What is a landing page, how do you write landing pages, and why do you need them? Learn it all here, plus great landing page examples.| WordStream
