Logo Refresh: Know When & How to Do It | Visible Logic
Thinking about a logo refresh? Discover how to update your logo, avoid common mistakes, and create a refreshed logo that connects with your audience.| Visible Logic
Thinking about a logo refresh? Discover how to update your logo, avoid common mistakes, and create a refreshed logo that connects with your audience.| Visible Logic
Even the best branding work doesn’t always launch, but that doesn’t mean it lacks value. See how our work on the EMSTAR initiative shows the lasting impact of smart strategy and creative problem-solving.| Visible Logic
Visible Logic has been honored with four awards in the 25th annual GDUSA Digital Design Awards, placing us among the top 10% of over 3,000 entries in this prestigious competition. The GDUSA Digital Design Awards recognize the power of design to enhance online and interactive experiences across websites, social media, email marketing, digital ads, publications, video, and more. Our work for UNAR Labs, Maine Technology Institute (MTI), and Aspen Systems showcases our ability to transform comp...| Visible Logic
When your brand colors appear inconsistently across different media, it creates subtle confusion for your audience. For businesses with complex products or services, the last thing you want is to add cognitive friction through inconsistent visuals. Every element of communication should be precise and intentional—including your colors. Consistent color use is a fundamental part of that clarity. The post CMYK, RGB, PMS: Color Systems Defined appeared first on Visible Logic.| Visible Logic
What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations.| Visible Logic
Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful […] The post How to Successfully Communicate and Launch Your Rebrand appeared first ...| Visible Logic
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […] The post Five Reasons to Reb...| Visible Logic
