Apple’s WWDC was a retreat from not just last year’s WWDC, but potentially a broader reset for the company. That’s why it was a great presentation.| Stratechery by Ben Thompson
Apple AI is delayed, and Apple may be trying to do too much; what the company ought to do is empower developers to make AI applications.| Stratechery by Ben Thompson
Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple should double down and advertise these features in a TV commercial, and promote them as a selling point of the iPhone 16 lineup?| Daring Fireball