Recency, frequency, monetary value (RFM) is a marketing analysis tool used to identify a firm’s best clients, based on their spending habits.| Investopedia
Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.| Investopedia
Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer behavior and campaign performance.| Investopedia