What It Means To "Digitize The Audience"
A key to radio's success in the tech marketplace is to "digitize its audience."| Jacobs Media
A key to radio's success in the tech marketplace is to "digitize its audience."| Jacobs Media
For broadcast radio these days, marketing and promotional resources are at a premium. So, you'd expect radio programmers to make use of any and every great resource that can deliver an effective message to core listeners. But there's one very obvious opportunity most PDs are leaving on the table—and it's the topic of today's JacoBLOG post.| Jacobs Media
A skillset managers at "non-comms" must master is fundraising, a far different task than generating sales at commercial stations. Both public and Christian radio employ similar donation models, often unpopular among today's listeners. Today's post addresses the in's and out's of radio fundraising in an environment where seemingly everyone is asking for money.| Jacobs Media
At Jacobs Media, we're bullish on AI because we see its transformative power for the radio and broadcasting industry. We believe embracing AI technology will| Jacobs Media
Fred Jacobs, President and Founder of Jacobs Media Strategies, shares his insights on radio and television broadcasting and digital media.| Jacobs Media
