Account-based marketing and social selling work well together as B2B marketing tactics, says LinkedIn's Ty Heath, global lead of the B2B Institute. Read more and listen in on this insightful conversation.| MarketingProfs
What is intent data? Imagine you knew WHY a visitor was reading your page. Intent data tells you and here’s why it’s vital for personalized B2B marketing.| Hushly
What is ABM exactly? Account-based marketing has gained a lot of popularity in recent years, but is this new approach the right one for your B2B company?| Hushly