CMO Tenure Study 2025: The Evolution of Marketing Leadership
The CMO continues to play a key role in the C-suite, and the role’s attractiveness as a pathway to larger leadership roles continues to grow.| www.spencerstuart.com
The CMO continues to play a key role in the C-suite, and the role’s attractiveness as a pathway to larger leadership roles continues to grow.| www.spencerstuart.com
tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding 'hypertail' of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist| Chief Marketing Technologist
