David McClelland, an American psychologist developed the theory of needs in the 1960s. It is also called the Three Needs Theory, acquired needs theory, or Learned needs theory. It is a theory to explain motivation and focuses on 3 specific aspects, namely, achievement, power and affiliation. This theory explains what these needs are and how| Communication Theory
Douglas McGregor introduced Theory X and Theory Y to explain different styles of management. Theory X refers to an authoritarian style and Theory Y refers to a participative/interactive style of managing employees.| Communication Theory
Decision making is a cognitive process of selecting a belief or a course of action after a conscious evaluation of the existing choices and alternatives. This is a complex process and hence it gives room for errors and biases.| Communication Theory
Motivation refers to a process that guides and maintains behaviors towards our goals. Intrinsic and Extrinsic Motivation are the primary types of motivation.| Communication Theory
