One of the most original T-shirt brands of the Shopify era is collaborating with John Mayer for Dead & Co’s fall tour.| GQ
From the ubiquitous Yeezus Tour tees to a rare Sally Rooney tote, these are the wildly covetable merch drops that defined the last decade and change of fashion, culture, and beyond.| GQ
Graphic tees, dad hats, tote bags and coffee mugs ruled the fashion universe for the better part of a decade. But suddenly, once-highly coveted merch doesn’t hit like it used to. From Yeezus to the Eras Tour, what’s behind the rise and fall of wearing your interests on your sleeve?| GQ