User testing is straightforward, but it involves many moving parts, making it best to have a systematic process for planning and executing studies, as well as ensuring follow-up.| UX Tigers
Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know. When a design deviates from users’ expectations, usability suffers. Don’t be arrogant and assume that your new design idea is so brilliant that it can overrule decades of user habituation.| UX Tigers